Tuttofoodmilano25
Tuttofoodmilano25
TUTTOFOOD is the leading B2B trade fair for the global agri-food ecosystem.
At the upcoming edition in Milan, from 5 to 8 May 2025, the client will showcase a highly anticipated company stand featuring tastings of the Musang King durian, celebrated and debated for its distinctive qualities.
TUTTOFOOD is the leading B2B trade fair for the global agri-food ecosystem. At the upcoming edition in Milan, from 5 to 8 May 2025, the client will showcase a highly anticipated company stand featuring tastings of the Musang King durian a world-renowned tropical fruit, celebrated and debated for its distinctive qualities.
TUTTOFOOD is the leading B2B trade fair for the global agri-food ecosystem. At the upcoming edition in Milan, from 5 to 8 May 2025, the client will showcase a highly anticipated company stand featuring tastings of the Musang King durian a world-renowned tropical fruit, celebrated and debated for its distinctive qualities.
TUTTOFOOD is the leading B2B trade fair for the global agri-food ecosystem.
At the upcoming edition in Milan, from 5 to 8 May 2025, the client will showcase a highly anticipated company stand featuring tastings of the Musang King durian, celebrated and debated for its distinctive qualities.
The Ask
The Ask
The client aimed to launch durian as a fruit to be discovered through a creative concept.
The goal was to highlight its aesthetic and nutritional qualities, communicate its benefits,
and encourage tasting despite the fruit’s notoriously pungent smell.
The client aimed to launch durian as a fruit to be discovered through a creative concept. The goal was to highlight its aesthetic and nutritional qualities, communicate its benefits,
and encourage tasting despite the fruit’s notoriously pungent smell.
The client aimed to launch durian as a fruit to be discovered through a creative concept. The goal was to highlight its aesthetic and nutritional qualities, communicate its benefits, and encourage tasting despite the fruit’s notoriously pungent smell.
The client aimed to launch durian as a fruit to be discovered through a creative concept.
The goal was to highlight its aesthetic and nutritional qualities, communicate its benefits,
and encourage tasting despite the fruit’s notoriously pungent smell.
The Process
The Process
I began by conducting in-depth research on the history of the durian. After gathering all the information, my teammate and I defined the layout and core message of our campaign. We then adapted the concept for various social media platforms to ensure consistency and maximum impact.
I began by conducting in-depth research on the history of the durian. After gathering all the information, my teammate and I defined the layout and core message of our campaign. We then adapted the concept for various social media platforms to ensure consistency and maximum impact.
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let’s make your
design shine
“collaborate with me to craft exceptional designs
and reflect your unique vision.”
let’s make your
design shine
"Let's work together to create outstanding designs
that reflect your unique vision."
let’s make your
design shine
“collaborate with me to craft exceptional
designs reflect your unique vision.”
let’s make your
design shine
“collaborate with me to craft exceptional designs
and reflect your unique vision.”
let’s make your
design shine
“collaborate with me to craft exceptional designs
and reflect your unique vision.”