Smiully Ice Cream
Smiully is a 100% Made in Italy ice cream brand designed to surprise and delight consumers. Crafted with ingredients sourced from the Italian territory, it positions itself among premium artisanal ice cream while remaining accessible to everyone. Inspired by the word ‘smile’, Smiully’s mission is to spread joy and good mood with every scoop.
Smiully is a 100% Made in Italy ice cream brand designed to surprise and delight consumers. Crafted with ingredients sourced from the Italian territory, it positions itself among premium artisanal ice cream while remaining accessible to everyone. Inspired by the word ‘smile’, Smiully’s mission is to spread joy and good mood with every scoop.
The Ask
The project required the creation of a new ice cream brand from the ground up, designed to showcase delicious flavours and 100% Italian quality. The process included developing a distinctive brand identity, defining a clear market positioning, and designing social media strategies to build visibility and engagement.
The project required the creation of a new ice cream brand from the ground up, designed to showcase delicious flavours and 100% Italian quality. The process included developing a distinctive brand identity, defining a clear market positioning, and designing social media strategies to build visibility and engagement.
THE PROCESS
Together with my team, we began by selecting the perfect name for the brand. Once defined, we designed a unique logo that reflected its values and meaning. We then divided roles to develop the full brand identity, supporting each other to ensure every element was cohesive and well-coordinated.
Next Project
Next Project
Next Project
let’s make your
design shine
“collaborate with me to craft exceptional designs
and reflect your unique vision.”
let’s make your
design shine
“collaborate with me to craft exceptional designs
and reflect your unique vision.”
let’s make your
design shine
"Let's work together to create outstanding designs
that reflect your unique vision."
let’s make your
design shine
“collaborate with me to craft exceptional
designs reflect your unique vision.”
let’s make your
design shine
“collaborate with me to craft exceptional designs
and reflect your unique vision.”