Smiully Ice Cream
Smiully Ice Cream
Smiully is a 100% Made in Italy ice cream brand designed to surprise and delight consumers. Crafted with ingredients sourced from the Italian territory, it positions itself among premium artisanal ice cream while remaining accessible to everyone. Inspired by the word ‘smile’, Smiully’s mission is to spread joy and good mood with every scoop.
Smiully is a 100% Made in Italy ice cream brand designed to surprise and delight consumers. Crafted with ingredients sourced from the Italian territory, it positions itself among premium artisanal ice cream while remaining accessible to everyone. Inspired by the word ‘smile’, Smiully’s mission is to spread joy and good mood with every scoop.


The Ask
The Ask
The project involved creating a new ice cream brand from scratch, aimed at highlighting delicious flavors and guaranteeing 100% Italian quality. The process included developing a unique brand identity, establishing a clear market position, and designing social media strategies to enhance visibility and engagement.
The project involved creating a new ice cream brand from scratch, aimed at highlighting delicious flavors and guaranteeing 100% Italian quality. The process included developing a unique brand identity, establishing a clear market position, and designing social media strategies to enhance visibility and engagement.








The Process
The Process
My team and I started by choosing the ideal name for the brand. Once we had that established,
we created a unique logo that captured its values and meaning. Next, we assigned specific roles to develop the complete brand identity, working together to ensure that every element was cohesive and well-coordinated.
My team and I started by choosing the ideal name for the brand.
Once we had that established, we created a unique logo that captured its values and meaning. Next, we assigned specific roles to develop the complete brand identity, working together to ensure that every element was cohesive and
well-coordinated.
My team and I started by choosing the ideal name for the brand. Once we had that established, we created a unique logo that captured its values and meaning. Next, we assigned specific roles to develop the complete brand identity, working together to ensure that every element was cohesive and
well-coordinated.
My team and I started by choosing the ideal name for the brand. Once we had that established, we created a unique logo that captured its values and meaning. Next, we assigned specific roles to develop the complete brand identity, working together to ensure that every element was cohesive and well-coordinated.
My team and I started by choosing the ideal name for the brand. Once we had that established,
we created a unique logo that captured its values and meaning. Next, we assigned specific roles to develop the complete brand identity, working together to ensure that every element was cohesive and well-coordinated.
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let’s make your
design shine
“collaborate with me to craft exceptional designs
and reflect your unique vision.”
let’s make your
design shine
"Let's work together to create outstanding designs
that reflect your unique vision."
let’s make your
design shine
“collaborate with me to craft exceptional designs
and reflect your unique vision.”
let’s make your
design shine
“collaborate with me to craft exceptional
designs reflect your unique vision.”
let’s make your
design shine
“collaborate with me to craft exceptional designs
and reflect your unique vision.”